lucy24 - 3:58 am on Sep 22, 2012 (gmt 0)

Basically, the web (and Google) expect websites to work without a www. The message is actually a hint from Google that there is some value in creating the necessary DNS entry and redirecting without the www to the www

By exquisite coincidence, my most recent logs illustrate the point:

209.85.238.28 - - [dd/Sep/2012:aa:bb:58 -0700] "GET /google{hexadecimalstuff}.html HTTP/1.1" 301 541 "-" "Google-Site-Verification/1.0"
209.85.238.101 - - [dd/Sep/2012:aa:bb:58 -0700] "GET /google{hexadecimalstuff}.html HTTP/1.1" 200 384 "-" "Google-Site-Verification/1.0"

That's what it wants to see: One redirect, one successful fetch. Both, of course, are the identical file :)