brinked - 4:26 pm on Sep 19, 2012 (gmt 0)

realmaverick, that really wasn't my point.

Google panda and penguin are news because google wants it to be news. We don't call every other update news because we just consider it regular algo updates made by google..which is what panda and penguin are. penguin and panda are here to stay and panda has now been here for over a year and yet here we are all making a big stink about every refresh like its a major event.

What everyone else has put aside are all the hundreds of other factors that take a part in producing the serp's. We only hear about panda and penguin now so every webmaster who does not rank well is only attributing their failures to these 2 updates when realistically many have nothing to do with panda and penguin. "oh my site lost rankings, must be panda"


This is the exact definition of FUD (fear uncertainty doubt) and google is loving every minute of it.

I have a strong feeling that when google refreshes panda/penguin they are not just refreshing those algo factors, but they are also refreshing the serp's, just like how they used to do before panda/penguin. So natural ranking gains and losses are thrown into the mess and any change is blamed on panda when they might not be the case at all.

I am confused.

Exactly.