RegDCP - 7:45 pm on Sep 15, 2012 (gmt 0)
SEO is what one does offsite and WSO is what one does onsite.
ARRRRRGHHHHHHH! (:)) Sorry... You hit my action button there.
There is NOTHING to "optimize" off site.
The word presupposes that there is *something* there to "optimize" and if link building, the links are not there until you place them.
If you were to "optimize" a link you would return to it and change the landing page, anchor text, text size, position, or decoration.
I would call offpage work "Commercial link building intended to artificially inflate search results".
I think Google sees it this way.
If only Google had the ehics of the BBC...
I don't know about their ethics.
If you Google "pancakes with sugar and lemon" you will find 5 almost identical pages in the first 5 listings.
It is this kind of garbage results that should experience Google's ire. We don't need to see 5 identical pages with basically the same content.