SevenCubed - 3:46 pm on Sep 15, 2012 (gmt 0)

First of all if you don't see many hands raised (including mine) don't interpret it as not sharing in the same values as BBC. I would guess that most members here have websites that would be classified as the ones that the BBC are consciously wanting to digress towards.

The BBC is an aggregation and dissemination company. As such, much of their content is not from the minds of their own employees. But yes some is, such as this article and so I'm quite sure Webmaster World's reference to the article will digress to it in SERP due to the outbound link. It's good to see that at least some of their staff, such as the author of this article, realizes that and tries their best to act accordingly.

In a few instances where I know I was inspired to express an opinion about something (beyond Webmaster World) based on having read an interesting article elsewhere I will usually indicate my source of inspiration as well a link to it. The link itself is usually a strong enough indicator for search engines to keep them above me in SERPs.

By the way everything this fellow is referring to is actually website optimization (WSO) -- not search engine optimization (SEO). Unfortunately the term SEO has become so deeply ingrained in the industry minds that the misnomer is applied extensively. SEO is what one does offsite and WSO is what one does onsite. I'm going to begin injecting that point from time to time in posts when it's in context. Maybe we can slowly bring awareness to the two distinct though closely related terms.