tedster - 3:25 pm on Sep 15, 2012 (gmt 0)

Why would any site want to rank for a keyword that wasn't really relevant for the content anyway? That kind of traffic has almost no value unless you are getting paid for ad impressions. And even then, ad impressions that don't send clicks have no value for the advertiser so that also becomes problematic pretty fast.

I often try to eliminate poorly targeted traffic, and I don't do it for ethical reasons. I do it purely aout of self-interest. I think this comment from the BBC is a bit of spin. Nicely done spin, however - but it's still spin.