moTi - 12:28 am on Sep 17, 2012 (gmt 0)

For several years Google has used something called “host crowding,” which means that Google will show up to two results from each hostname/subdomain of a domain name. That approach works very well to show 1-2 results from a subdomain, but we did hear complaints that for some types of searches (e.g. esoteric or long-tail searches), Google could return a search page with lots of results all from one domain. In the last few weeks we changed our algorithms to make that less likely to happen

matt cutts in his blog [mattcutts.com ]
..in december 2007. see the irony?

to my mind, the recent serps were the most annoying, ridiculous and amateurish google glitch ever. i call it a glitch now, because (apart from the respective site owner) no one in his right mind would prefer 10 out of 10 websites of the same domain on his keyword search, right? i couldn't believe it when i first saw the mess - thought, it was intentional to minimize publisher competition in the serps, resulting in poor search satisfaction, thereby maximizing googles' adwords earnings - till users are completely disgusted.

well, google could continue this short term profit strategy in many markets. it wouldn't even hurt them directly as they are the 90+% monopolist in many countries and no one would change his googling habits for something like "bing" or so (for real, joe user acts that way - google would have to put a paywall on search to make people look for alternatives).. one can only hope that google decides pro user experience again like they proclaim.