SevenCubed - 7:00 pm on Sep 14, 2012 (gmt 0)

Seems like just another non-search related game the engineers came up with to fill time...

That's sort of how I see it but I would attribute it to having to spend the dividend money they aren't paying out to investors and funneling it into research and development -- to keep bodies looking busy and on staff in case they need them for something productive someday. Stimulous funding of sorts :)