netmeg - 6:01 pm on Sep 17, 2012 (gmt 0)
I'm not arguing that it's a failure (at least by my standards - I have to be reminded to go there at all.) I just don't think it's only (or even mostly) about advertising, at least at this point. A functioning social network would be a windfall for a number of existing and future Google products.
And there are a lot easier (and less expensive) ways to get more advertising bucks, if they were in it for the short con.