tedster - 3:57 pm on Sep 17, 2012 (gmt 0)
I donīt know where are you located but we in germany do NOT use google+.
From what I can see, most people do not actually use Google+ even if they set up accounts. That doesn't mean Google doesn't want social users. They do, almost desperately.
Sure, any for-profit company wants and needs to monetize their effort. But first that effort needs to offer real value and bare some fruit. A social network that almost no one uses is "neither social nor a network." And so there is effectively no data to study, and not enough information to guide monetization of any kind.
Before anything can be monetized, that thing itself must actually exist!
And once that thing exists for real then the data can be mined and studied. At that point Google can decide whether and how they can use the information, whether it's for ranking or ad targeting or some other purpose.