Leosghost - 10:01 pm on Sep 16, 2012 (gmt 0)
^^^ precisely what (s)he said..we wouldn't have social media fora here at WebmasterWorld, if the marketeers didn't think they could be manipulated..and they can, and are, if anything it is easier to get "likes*" for crap products or sites than it is to get "links"..
A like* takes absolutely no effort or commitment by the liker..so people ( when they are people and not bots ) will like* and +1* etc anything ..it is like children ( "how many friends have you got, I have more than you - be my friend and I'll be yours" ) with twitter followers..
A link is more difficult and still in many cases has to be "earned" by having content worthy of linking to...
*I use "like" in the generic sense of all the easily manipulatable, easily bought easily given "votes" that exist on social media, of all varieties, especially those which have allowed voting via likes..and even more so via those whose ad platforms judge success and ROI via "likes"..