Zivush - 8:26 am on Sep 15, 2012 (gmt 0)

Long live website optimization. Let the dead (SEO) bury the dead (social media).

Exactly. I was waiting for someone to say this. This is the point.
Take two sites, one with great social presence + poor content and the other site with zero social presence and rich/organized/valuable content.
Which site would you prefer to read?