SevenCubed - 4:48 pm on Sep 14, 2012 (gmt 0)
...will this transfer to the authority gained via social media?
Social media IS NOT a source of authority -- it is a POINTER to sources of authority. You can buy false popularity via tweets or likes, or build it yourself via many accounts, so it is highly prone to manipulation and CANNOT be trusted. A link is a link is a link, whether from ones bought on webpages for their PR or ones conjured up via social media.
It doesn't take a whole lot of realization to come to the conclusion that if all the authoritative content across all the internet disappeared tomorrow there would be nothing left for the POINTERS to point to -- then what value or "authority" do they have? Whereas if the social media sites disappeared tomorrow it would be business as usual.
Just because they can't crawl does not mean they can't tell.
Are you serious? They can't even get it right for the data that they can crawl and you think they can accurately extrapolate from stuff they can't crawl?
I'm so glad to read some of the comments about the nature of social media in this thread because while some of you choose to stay up on your high horse, I'll be down here on the ground creating little micro-communities and brand evangelists that ultimately make me a little less reliant on the Big G.
That's a feisty post Netmeg, even by your standards. No where did I say there are not exceptions to the rule, that's a given for anything under the sun. I already covered your comment where I indicated; "They are primarily manipulative platforms for self-promotion, whether for individuals or for companies marketing their wares". And don't worry about google they are defeating themselves.
My summary comment is that there are soooooooo many things that can be done via website optimization, notice I'm not saying search engine optimization, that when done properly eliminates the need for so much extra work involved with running around chasing people to like your stuff or promote it for you. Work SMART not hard, and you will have time for leisure activities when you reclaim that extra 2 daily hours wasted tending to your social media farm.
Website optimization (done once at the analysis, design and coding phase) produces long lasting benefits that is not reliant on ever changing offsite factors that affect ability to rank.
I'll be down here on the ground creating little micro-communities and brand evangelists...
That sounds like a lonely and futile existence. What will you do when the next social tornado comes through and wipes out your communities and scatters the evangelists -- rebuild on yet another new fad, or finally put effort into focusing on website optimization that withstands the test of time?
And please, lets not hear the chorus of SEO is dead. SEO has always been dead. Website optimization is alive and well. Google says they have 200 signals, Bing says they have about 1000 signals to recognize authority. How many does offsite SEO address? Whereas, onsite (website) optimization can cover 1000 easily if proper focus is placed on technical structure, presentation (content), as well as delivery via hosting.
I'm so glad to read some of the comments about the nature of social media in this thread because while some of you choose to stay down in your pits of darkness, I'll be up here on the mountain, from where I can see the whole vista of confusion below.
Long live website optimization. Let the dead (SEO) bury the dead (social media).