netmeg - 5:59 pm on Sep 13, 2012 (gmt 0)
I'm so glad to read some of the comments about the nature of social media in this thread because while some of you choose to stay up on your high horse, I'll be down here on the ground creating little micro-communities and brand evangelists that ultimately make me a little less reliant on the Big G.
Carry on, do.
(TL;DR - As with *everything* if done right, it probably helps; even if Google can't directly read the signals, it brings mentions, links, press, sharesies. If done wrong, it doesn't.)