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---- Is Google Using Social 'Authority"?


Zivush - 8:38 am on Sep 13, 2012 (gmt 0)


I'd bet that authority is measured less by links and more on traffic sources/value.
I think that traffic from referrals (including traffic from social media sites) carry SEO value.
Also, returning visitors (% split between New and Returning visitors) and direct traffic.
At least, this is what makes sense to me.


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