aristotle - 6:20 pm on Sep 12, 2012 (gmt 0)

< moved from another location >

Even a very high quality website, even if it is the best in its niche, can be brought down by Penguin. This is true even if all the main algorithmic signals confirm the high quality of the site.

In other words, Penquin by itself can negate all of the other signals used in the main part of Google's algorithm, no matter how positive those other signals are.

Penguin is based on a false premise, namely that any website which has had SEO done on it must be spam. So no matter how great and valuable a website is, and no matter how positive the other signals are, if any SEO is detected, the site is flagged as spam and demoted in Google's rankings.

I read on another thread that Google's engineers are working hard to fix the flaws in Penguin. But no matter how hard they work, or how long, they will never be able to fix it, because it is based on a false premise. The only way to fix it is to scrap it.

[edited by: tedster at 7:38 pm (utc) on Sep 12, 2012]