idolw - 3:42 pm on Sep 11, 2012 (gmt 0)
Really, get good links for him. I saw sites losing google traffic from penguin where we simply got some good links and they make a comeback.
Yes, google prefers poor sites with kosher promotion to great sites with some backlink sins, but doing a decent promotion campaign for links is not that hard.
Especially, if he is so great and everybody would love what he has.