steerpikegg - 8:19 am on Sep 10, 2012 (gmt 0)
Thanks Robert. To clarify ...
Are there any external inbound links to the articles that don't rank? (I understand these are recent articles, but over time are they attracting natural links?)
Are your articles organized in categories?
What percentage of your links from home goes to categories, and what percentage goes to articles?
Roughly how many links from home do you have?
Yes, we do have a good many external links to the categories and pages once they mature. I'd say it's about a 70/30 split in favour of the homepage for inbound links. I'm not sure category wise, I'd have to look into that.
The site is a forum, so the organisation of content is very much like this one, probably with a similar number of links from the homepage too.
I forgot to mention it's a UK site. The site ranks very well and is recognised as the leading site in its niche, so much so that we have very little competition. As well as forum content, we have editorial article and the forum is used to discuss them.
Bing seems to get it exactly right, but for G, even with very mature articles that are no longer on the homepage, it will still bring up the homepage on an exact title search merely because the words can still be found separately on the homepage.
For example, if I type in : How to make a knitted cover for your red widget on Tuesday, G will still bring back the homepage because on it are the words cover red and widget.
Whilst ranking any page at all seems to be a blessing these days, I can't help feeling that our CTR is suffering because G is returning a page that doesn't immediately seem to match what they were looking for.