aristotle - 12:44 am on Sep 8, 2012 (gmt 0)
it is still relatively easy for an excellent web developer with an SEO and site conversions background to create a site that will literally be the best in the world and worthy of being on page 1 for thousands of keyword phrases.
I wouldn't say that it's "easy". I do agree that it's still quite possible to create the "best" website in most niches. But it usually requires not only knowledge, but also hard work, time and effort. The reason there are so many bad websites is that most people either don't have the capability to create a good site or else aren't willing to expend the necessary time and effort.