|Mike: For the last edition of my book, one of the things I wanted to dispel was the notion of themed web sites. By that, I mean the idea that people had about trying to develop your entire web site a round a couple of key words. You know like, every page has to be about "blue widgets" and the domain should be "blue-widgets.com" yada, yada... I think it was nothing more than SEO propaganda the whole thing - what are your thoughts? |
Daniel: I think people sometimes mean different things by "themes." The statement above -- that somehow your blue widget site would be "weaker" if it contained a page about Tigers - is completely wrong.
No search engine would want to do that; having a page on Tigers doesn't affect your ability to be a resource for blue widgets. We'd miss good blue widget pages if we excluded the sites that also talk about Tigers.
However, there is a difference between "having a little Bit of content about blue widgets" and "having in-depth Content about blue widgets." Clearly we prefer in-depth (more useful) content. That's not so much a preference for themes as a preference for depth. "Utility" and "depth" really should be measured by a site's users.