nomis5 - 6:35 pm on Sep 20, 2012 (gmt 0)
I don't think anyone should write off or postpone mobile at this point. I'm finding it picking up significantly in the least expected spaces.
Absolutely agree. But I'm also finding the mobile ads are performing nearly as well as normal ads. I never expected that and it doesn't tie in with what others are saying unless those who are doing OK are just keeping quiet about mobile ads.
It also seems very strange to me that the mobile SERPS are, give or take a tweak or two, exactly the same as the regular SERPS. Surely this is going to change over the next year and those who are mobile enabled now will be even better positioned to benefit from the changes.