themistral - 11:08 am on Sep 3, 2012 (gmt 0)

We are UK based with a .co.uk domain.

We have seen our most generic search term rise from 3rd to 1st over the weekend and traffic for that keyword rocketed, yet long tail has become almost non-existent for most of last week and the weekend.

Some of our long tail searches are returning Australian sites and US sites we haven't seen before.