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---- Matt Cutts Explains PageRank Reduction for Websites Selling Links


trakkerguy - 6:02 am on Aug 29, 2012 (gmt 0)


MC might very well be mentioning this to suppress the paid link market as suggested, and it might have no effect on rankings. But he does mention TRUST twice. In the post and in the comments:

"and it’s the reason that [website]‘s PageRank as well as our trust in the website has declined"

"Praveen, the drop in Toolbar PageRank is an indicator of the decrease in our trust of the site."

I've thought trust is more important than, and kinda seperate from PR. A bit surprised to see him say that, and wondering how accurate that is.


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