londrum - 7:08 pm on Aug 28, 2012 (gmt 0)
google must make a distinction between different kinds of links though, surely.
imagine if i paid for a 728x60 "buy my widget" banner on a site, which linked directly to my site.
what is the difference between that, and a text link which says "buy my widget"?
one is clearly an advert, and the other might not be recognised as one. but the end result is exactly the same -- a link pointing to my site.
would google really punish the first one? they'd have to punish 99% of the web.