Robert_Charlton - 9:49 pm on Sep 16, 2012 (gmt 0)
Rushed reply to many points. Forgive some repetition in advance. When you write articles for your site, you'd want to take more time than I'm taking now....
Also, you're not likely to do well if you have similar content with keywords added to target for different geo areas. Again, I don't know if that's the case, but I get the sense it might be.
Is that part of #1?
I was thinking here that you might possibly be using templated pages, where the only difference in your content might be to drop in a geo modifier. Apparently not what you're doing.
I agree with all of tedster's comments above. To condense a few examples about keyword repetition and also about content repetition, and how I'd look at some issues....
- Buying New Car Seats
- Buying New Seats
Yes, repeating "car" makes sense here.
But... in this example...
- How to Fix a Clutch
You would not want to say...
- How to Fix a Car Clutch
...in order to force a keyword, particularly one that's not generally used in the above context.
It might be OK to divide articles that get more specific, though... eg...
- How to Fix a Clutch for a 2005 Widgetmoble
- How to Fix a Clutch for a 2008 GizmoGlide Roadster
- How to Fix a Clutch for a 2010 Thumper Pickup
If, though, you had a lot of different Widgetmobiles, you might want to have several articles to avoid certain kinds of repetion. I'm here talking about data organization rather than about keywords in specific titles. (That's something for you to sort out, and I really don't have time to quibble about examples. I'm just trying to give you a sense of how you might need to build a range of articles that isn't excessively repetitive)....
Clutch Repair Basics
(the peculiarities of Widgetmobile clutches)
Repairing Widgetmobile Clutches - 2004-2009 Models
(discussing this range of clutches that are substantially similar)
(the peculiarities, if any, of GizmoGuide clutches)
Repairing GizmoGuide Clutches - 2007-2012 Models
(how these clutches are different from previous clutches)
Ditto for various brands and groupings. Obviously, this may not apply specifically to what you're doing, but you want to have your articles contain unique information (unique both on the web and within the site) and to link related articles together.
You don't want to go over the same material over and over and over. That said, each article needs at least a brief intro so you're not coming out of nowhere.
Beware of articles that are too short or too long. That should tell you something. Also, you can't simply create a different subject by changing the title. The content and the title need to work together, and organization overall is important.
My point was less about keyword repetition than it was about lack of content organization and differentiation.
I don't have a dozen pages on how to pour a glass of milk (example), but I do have three or four that talk about the types of milk....
As I note above, if you are breaking these up simply to target keyword variants, and the articles are otherwise similar, this may be a problem area. It's very possible that the three or four that talk about types of milk all belong in one article with subheadings... as with the 2004-2009 Widgetmobile clutches.
...And there are probably 20 or 30 main subject areas with the same characteristics -- all having title tags with the same major keyword phrases.
If you repeat everything for each main subject area, and you've got a pattern of very similar articles, this would probably lead to problems.
What's a database? That oughtta tell you something. Yes, unique in that I will make the selections not from a list but my professional opinion upon meeting them personally. These are names and locations of individuals/companies in a certain industry. And Iím not talking about stuff that can be copied elsewhere. Some names donít even have web visibility.
Geo division of "directory" type pages by geo area makes sense, if the content itself is sufficiently useful. What you describe would probably look like database driven content, even if you'd put it together with a database.
"Names and locations" by themselves don't work for Google any more. Even if uniquely gathered, they will still be looked at as raw data, as distinct from useful content. You need some unique description that you, not the individuals or companies, have written. I'd say something like 15-30 words for each listing.
Hope this helps.