whatson - 8:44 pm on Aug 25, 2012 (gmt 0)

Ranking used to be about having lots of keywords. I remember having to add extra paragraphs here and there to "explain" a certain web page. But in reality this explanation was more for Google than it was for the visitors.

Post Panda I don't think we need all the extra fluff, but keep it merely to the essentials, to make it easier for the visitor to do what they came to do.

I think web sites are going to take a similar roll to smart phone apps. Think about it, these apps are only created with the user in mind, not the search engines. The smarter Google gets, the less we will need to explain, and our sites can revolve more around functionality.