scooterdude - 11:16 am on Aug 25, 2012 (gmt 0)

I had a look at a dmoz for a category I've been trying to get into, its filled with the usual mix of big brands,decent non brands, and sites which leave me wondering , how did that get in there :)

I then checked the SERPs for obvious keywords for some of the non brands, by the way some of these sites had like TBPR 5,

I also checked the best traffic estimators I know and trust a little,

Not one of the non brands ranked for anything, or had traffic comparable to the average site in the sector, and they were not new sites, that was a surprise cause I know from experience dmoz used to matter, in a good way

Naturally, things might be different for other categories