diberry - 4:54 am on Aug 27, 2012 (gmt 0)
We've never used any blackhat techniques or tricks. We've followed all suggestions by Cutts and crew since the googleguy days.
We don't track /analyse / focus on SEO / focus on links / we simply focus on content and inovation- it's paid off until this month.
Any idea what algo we might have tripped? Looks like it's time to get back into SEO :(
Welcome to the club. This is almost verbatim what I was saying when Penguin got one of my sites (but none of the others which I run just the same way).
So pleasing visitors does not equal pleasing Google. It may be Google can't always detect that visitors are liking your changes, or it may be they've just got a different way of looking at things.
In either case, you were absolutely right not to focus too much on this. Focus on users, and whether or not you recover Google traffic, you will get more traffic and at the end of the day that's what matters.