diberry - 11:35 pm on Aug 31, 2012 (gmt 0)
Can anyone answer me this?
I have several friends who, thanks to unemployment, have gotten interested in building websites to make a living. They come to me for advice. On quite a few occasions they've told me they've read from several sources that you should [black hat technique] and I have to warn them, no, that could toast you with Google.
The problem is, not all black hat advice is stamped as such, or presented in a way the typical newbie can identify as untrustworthy. In fact, I've seen some white hats sharing advice over the years that I'd consider black or at least gray.
If they didn't have me, and they genuinely didn't know better than to try the black/gray techniques, and then they got hit by a penalty and realized the error of their ways, how do they recover with this patent? Does anyone know? Or can they not? Is Google just determined to destroy any site that's ever engaged in manipulation?
And what if Google bans them, but their site appeals to visitors so they get a decent traffic stream from other sources? Is Google going to jump on board and "forgive" them, or... I'm just not quite understanding what Google hopes to get out of this. It seems like they've given up on creating a good SERP and are all about keeping anyone from figuring out the algo. Which I think would be a really bad move for them as well as us. I just don't get it.