thegypsy - 1:36 pm on Aug 31, 2012 (gmt 0)
Oh and hey, this part made me kinda giggle, and it didn't get much attention during this little drama (out in the blogoshpere)
Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with the results. In response to negative results, the spammer may remove the changes and, thereby render the long-term impact on the document's rank zero.
This part is REALLY interesting due to the term 'client'. I have NEVER seen this before in web spam patents.
I know for a fact the web spam team knows the difference between a traditional spammer and an SEO. Spammers don't have clients. They build massive networks of site, fire and forget it. They make $5 a month off 1000 sites. Once a site is burned, rinse and repeat.
The fact that this patent talks about 'clients' is a dead give-away that this indeed is about SEOs. That, in the context of this patent, a 'spammer' is most likely an SEO.
A cute little bit that I thought interesting in that more folks didn't really catch it (how many actually read the whole thing...)
To further the point, but not to spread FUD, we can consider some definitions from a Stanford paper
“(...) any deliberate human action that is meant to trigger an unjustifiably favorable relevance or importance for some web page, considering the page's true value.” (from Web Spam Taxonomy, Stanford
"Most SEOs claim that spamming is only increasing relevance for queries not related to the topic(s) of the page. At the same time, many SEOs endorse and practice techniques that have an impact on importance scores to achieve what they call "ethical" web page positioning or optimization. Please note that according to our definition, all types of actions intended to boost ranking, without improving the true value of a page, are considered spamming."
Paper is here, and worth reading; [ilpubs.stanford.edu:8090...]
What Matt and company does, is called AIR (adversarial information retrieval). The name alone gives us a hint as to where we stand.
Anyway, just thought to add that tidbit.. later!