Shaddows - 4:10 pm on Aug 30, 2012 (gmt 0)
No it won't.
Take a fictional example.
Say I was an American, and looked up "abortion"
Some people might see a load of emotional advice, support groups, maybe a clinic.
Someone else might see a load of religous advice, pro-life groups, maybe a church.
Someone else might see some scientific research or State and Federal legal definitions.
And for each of those searches, the results would be "right".
I pick a highly divisive topic to show how CONTENT and USER INTENT are the key to personal search. Please do not engage with the subject matter