RegDCP - 12:35 am on Aug 30, 2012 (gmt 0)
It is not a new patent. It is 2 years old.
Caffeine did not alter results. It was strictly a process speed change.
I think that certain changes would trigger a use of the results scrambler.
Title changes, heading mods, or anything on a spam list might trigger the patent, while copy changes etc would not, as they are part of "business as usual".
One thing this patent will do is to teach us to get it right the first time as it is only changes that trigger. Nothing was said about new pages.
"Do links put on Twitter and/or LinkedIn and/or Facebook and/or Google+ effect change that can be seen tomorrow?"
Not in my results.
I spent a few months placing and documenting the effects of link building and saw no effect after 70 links were done.
However retweets and G+1 votes DO influence results, but usually only for a short period. (9 or 10 days). Then the listing drops back to it's original position.
Like sevencubed I believe that the majority of SEO should be done on page.
Google has been telling us for years that they want organic links.
They have been telling us that links no longer count for SERPs.
They have told us repeatedly that links for SEO are black hat.
Now they nail the folks that did not pay attention, they hit the thin/ad heavy/over optimized sites and they turn off the predictive factor of anchor text, because it can be gamed.
Once all this is in we find out that there is, or could be, a process to scramble results for obvious SEO efforts.
A few years back too many changes to a title in a short period of time saw the site sandboxed.
Get it right the first time.