timwilliams - 6:08 pm on Aug 21, 2012 (gmt 0)

I don't think it will take much time for the market to fill that void.

That's assuming that there is a void to fill. Penguin has been good to google, we will see more penguin as google continues to purge the garbage know as third party websites from their "information/answers engine". The Star Trek computer never once told anyone what book to read to find the answer to their question, it gave them the answer. As long as searchers are getting the answers to their questions, whether it be in adwords, the knowledge graph, g-shopping, or some other g-property there will be no void to fill.