BaseballGuy - 2:46 pm on Aug 21, 2012 (gmt 0)
If I could point to ONE single aspect of what I do differently, almost no inbound link hunting. Whatever links I have to sites have come naturally over years and they are VERY few. Maybe that is what has granted me stability because obviously that's what these algorithm changes are all about.
Yes, however...with SEO each niche is completely different than the next. John the Plumber (who owns a small business) really can't attract "natural" links because when was the last time you went on your Facebook/Twitter page and bragged to the world about the bangup job John did when he unclogged your toilet?
So when someone searches for a plumber, John's website doesn't show up. What does show up is a bunch of conglomerate companies and EMD's....nothing but lead gen and guys who spend $$$$$$ on adwords.
What's John to do?
Well according to the "rules", he's supposed to "build great quality content".
When's the last time you engaged your local plumber (who did work on your house) on Facebook? When's the last time you sat down and wanted to read a great quality article and thought-provoking discourse on how to install a sprinkler system or unclog a toilet?
Someone needs to start a search engine for local mom-and-pop companies. Something that doesn't include the Fortune 500 brands that dominate the SERPS nowadays.
I know by hiring a local guy to do install/fix/repair my _______ , I'm most likely going to get better, more personalized service than I would with Corporation "X". I would probably get a better quote/price as he doesn't have as much overhead as the big guys do, and can afford to undercut their prices.