---- What is the right approach to specify keywords?
tedster - 10:31 pm on Aug 14, 2012 (gmt 0)
I have aslo heard some reports lately of very obscure meta keywords showing up in search results. However, I haven't used the meta keywords tag for many years and it doesn't cause ranking problems. Google reps have also said that it doesn't help you rank.
I think you've been reading very old information somewhere.
do i really need to ignore keywords tag and what about H1, H2 and title tags?
As far as I'm concerned, I've been very HAPPY to ignore the meta keywords tag. It was never worth the energy, even years ago - and it doesn't show up on screen for the visitor to your page anyway.
<H1>, <H2> and <title> elements DO show up for the visitor and they are also a part of what Google uses to understand the keywords that your page is relevant for. You can ignore H1 and H2 without a lot of problem today, although they certainly do help a bit. However the title element is probably the most important on-page factor there is.
It's important to use the Title to summarize what that one page is about, and not to change it over and over again - and not to jam in every keyword you can think of. Use it naturally.