netmeg - 5:57 pm on Aug 15, 2012 (gmt 0)

When I first started in PPC, Google had ads above the organics, but average Joe or Jane couldn't get in there - they cost more or they were only offered to the big guys - I don't even remember. But I do remember, as an advertiser, that my clients and everyone else's clients *really* wanted to be up there. I'm not saying that's the only reason Google did it, but I bet it was a factor.