Play_Bach - 5:12 pm on Aug 15, 2012 (gmt 0)

> Search wants to be Switzerland, not influenced by money or their own products, but the best results for users.

Then why did they move the ads from the sidebar to above the organics? Before Froogle came along six years ago with the brown shopping bag icons [webmasterworld.com...] there was what I like to refer to as a clear line between church and state - Marissa Mayer even went on TV defending how Google separated their ads from the search results, hoping to quash the rampant criticism at the time that companies were simply buying their way to the top using AdWords. At least as far as the layout goes, that separation no longer exists and with all due respect to Mr. Cutts, the decision to move the ads from the sidebar to above the organics must have been an economic one. Why else would they do it?