iamlost - 5:01 pm on Aug 11, 2012 (gmt 0) [edited by: tedster at 10:22 am (utc) on Aug 18, 2012]
Google's rational is in the following:
In fact, we're now receiving and processing more copyright removal notices every day than we did in all of 2009 - more than 4.3 million URLs in the last 30 days alone. We will now be using this data as a signal in our search rankings.
It is not the fact of scrapers, infringement, entertainment industry complaints et al but the amount of resources that Google now have to allocate to deal with the increase in DMCAs.
I expect the threshold will be such that only the worst (after excluding Google or Google Partner sites) will be hammered, say the n% that make up 80% of the complaints bringing the management costs back in line. Add in a nice PR effect for taking on the big bad scrapers.
Unfortunately, I don't expect it to have much if any effect in most niches. Certainly not holding my breathe in expectation of sending fewer DMCAs to Google in future.
[edit reason] fix charset issues [/edit]
[edited by: tedster at 10:22 am (utc) on Aug 18, 2012]