Shaddows - 7:38 am on Aug 16, 2012 (gmt 0)
scooterdude, your analogy is totally wrong.
In your analogy, the Usain character would be Amazon, or Wikipedia. No one is saying that we should show undue respect for them. Study them for techniques to emulate, sure. Recognise the "physical" attributes that gives them an inherent advantage that you must work even harder to overcome, of course.
Google is more like the IOC and (for this Olympics) LOCOG, acting omnipotently, playing by special rules, handing out bans etc.
Of course, IOC and LOCOG expressly favour their paid advertisers (sponsors), whereas Google would never do that.