tedster - 9:06 pm on Aug 15, 2012 (gmt 0)
I'd like to clarify a couple of things - mostly about WHY I wrote this post. It was not at all casual. It is the result of many years of soul searching and analysis. You see, whenever I clearly go wrong in SEO, I ask myself "why". This post is the result of that self-analysis, that damage control, that post mortem analysis of my own SEO work over 15 years.
My intention is not to put Google, or any search engineer on a god-like pedestal. Far from it. But I have found that knowing my own limitations, both cognitively and emotionally, is the best safeguard I have against making big mistakes.
Yes, there is the actual science of building algorithms. And there are the emotional pitfalls that humans are prone to: hubris and projection. I've found over the years that this is where I go wrong almost every time.