jmccormac - 8:47 pm on Aug 15, 2012 (gmt 0)
Google forgive us for we are not worthy to search? The average IQ is supposedly around 100 but that whole "average" thing is a nice strawman argument. The way it is framed, however, is a bit grovellingly pious. This does not mean that I disagree with the idea of learning as much as possible about Google.
Perhaps it is safer to consider Google a potential enemy and do whatever it takes to analyse its moves so that one can build up a good threats and intentions model. Patents, the Open literature is often riddled with assumptions and ideas that may never actually make it into Google's main algorithms. While they might appear to be plausible explanations, the only way to be certain is through experimentation. The classical approach would be that of Leonardo DaVinci - test first and then state the hypothesis. Unfortunately a lot of SEO just tends to make things up. In an ideal situation, even for the Google fans, it would make sense to follow the dictum of a particular US president and trust but verify. But some webmasters, having being stung by Google and its antics, are coming around to the view of Google as an enemy and just leaving it at that level.