arrowdevelopment - 8:22 pm on Aug 15, 2012 (gmt 0)
Tedster, I have always enjoyed your postings on webmasterworld over the years and this one is another great one that is very thought provoking, but I definitely don't fully agree with this
For most of us, the average search engineer at Google IS smarter than we are
I think this is a fallacy.
Search Engineers are smarter at coding complex algorithms to detect relevance, but they are not experts in the creation of relevance. (Outside of the SERPs they create of course)
In my opinion the goal of great SEO is to create highly relevant, unique web experiences focused on natural language that people actually use, that are fully indexable - This is not easy, especially within a large organization.
For me, doing good SEO work means accepting and knowing that these two shortfalls are mine: I'm not the smartest cookie in the jar, and I can make big mistakes trying to read the motives of others.
If the focus is on creating truly relevant web properties rather than algorithm chasing, there aren't unfixable "mistakes."
"Mistakes" in my mind is another way of saying "aggressive, manipulative tactics."
Also Google Engineers make mistakes as well. A few of the Panda updates were not without their mistakes and over time they will be corrected. Hell I'm sure any Google Engineer would admit that any algorithm update is never completely perfect.