Sgt_Kickaxe - 7:42 pm on Aug 11, 2012 (gmt 0)
So we need to stay realistically humble when we analyze what Google is doing
I know where you're coming from Tedster but I have to disagree with some of what you say mainly because an SEO is merely a forensic analyst at this point. Not only do we mainly study cause and effect but we knowingly do it of a company that knows we are doing it and has built misdirects and safeguards into their system so that even if you get your SEO 100% correct your site will not instantly jump to #1.
And then there's the human factor. Google's last layer of defense, or maybe its frontline depending on how you look at it, is a team of mostly 3rd party evaluators who look at and get a very human feel for your site. So, humble? No, ruthless and machine like in your testing and retesting is in order. It's likely that focusing too heavily on any one factor results in other factors being negatively impacted, a very complex rubics cube indeed... but still a rubics cube.
The only place I see humility being a requirement is in telling the world what you have discovered because a)Google may very well target you as a problem individual on all your sites and b)Google may very well alter things for just your one site in order to keep it in line.
I just don't buy into the "bow before Google" mentality, Google has nothing to rank without our content, and I don't even consider Google when I write content anymore. I'm providing what my visitors want and if Google doesn't like it, too bad.
Google is shifting from a ranking model to a content providing model so the days of allowing Google free-reign over our site content may also be nearing a point of review.