netmeg - 5:31 pm on Aug 10, 2012 (gmt 0)
I don't see anyone granting Google god-like status. It's just a question of being realistic. It drives me nuts when people anthropomorphize Google. They're not out to get you; individually they don't even know any of us exist. They think only in terms of numbers (statistics, percentages, etc.), because they pretty much have to - taking into account the human element would have killed them off long ago.
So you do what you do, and sometimes it works and sometimes it doesn't. And you don't take it personally, you either figure out your next step, or you move on to something else. Or you find someone to hire or partner up with, and see if together you can make it work. And sometimes, in extreme cases, if you can't make it work, you get out entirely.
I myself have gotten entirely out of a lot more niches than I've stayed in, over the years.