claaarky - 10:33 pm on Aug 11, 2012 (gmt 0)

Indyank, my example was based on a product description, not a review. By comparing the stats of product pages that people do and dont like and by experimenting with my content, I have found that people prefer product descriptions that are specific and detailed as opposed to vague, fluffy and salesy. These days I never assume I know what people prefer, I do what I think is right then alter it if my stats tell me I got it wrong.

Review sites may see the complete opposite. Every site is different but this is a pattern I have noticed and it ties in strongly with one of Amit singhals panda guidelines which suggests to me it might be a pattern google found as well (and therefore could be part of the panda puzzle).