ichthyous - 5:05 pm on Aug 10, 2012 (gmt 0)
Google tailors the click-able title to specific search terms
Yes, Google adds or omits certain keywords for the search. For instance my titles use "relevant-term-1" and, later in the title, "relevant-term-2". If that 2nd term appears in the search Google will include that term in the rewrite, but only if it's part of the search. That makes sense and may actually help, as it highlights the term people search for while truncating the overall title to make it more readable. I think they may be taking this a bit too far now though as I am seeing simple short page titles being rewritten in a fashion makes less sense than the original. As for the appended parameters Lucy, not all of us coded our sites ourselves. I am using an open source platform that is getting quite old now and they were pretty clueless about SEO to begin with. I had to do a lot of customizing of the code to avoid dupes, but why they need to append nav parameters to the end of the url under certain circumstances is beyond me. Even more of a mystery is why google is now indexing them and setting them aside after six years of following my instructions in robots.txt and WMT panel.