Andem - 8:20 pm on Aug 6, 2012 (gmt 0)

The obsession with brand or authority isn't just a Google thing, it's a people thing.

yet obsession or fashion or whatever is temporary....

I'm quite sure that the majority of average users stumbling on to a site's search results don't view that site as an authority, especially those who know that they are doorway pages. In fact, many of these sites are only viewed as an authority by Google.