tedster - 12:20 am on Aug 6, 2012 (gmt 0)
As a user I agree that it's frustrating to click on a Google result and find a page that tells me the site DOESN'T have that item. I don't see this ranking as a competitive advantage however. After it happens to me a couple times, I never click on that site's result again. And of course, even the first time, I still need to go back to the SERP and make another choice.