engine - 4:14 pm on Aug 2, 2012 (gmt 0)

Google Webmaster Tools Adds CNAME Records Verification [googlewebmastercentral.blogspot.co.uk]

In order to use Google services like Webmaster Tools and Google Apps you must verify that you own the site or domain. One way you can do this is by creating a DNS TXT record to prove your ownership of the domain. Now you can also use DNS CNAME records to verify ownership of your domains. This is a new domain verification option for users that are not able to create DNS TXT records for their domains.