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---- Consensus Today? Exact Match Domain Or Branding?


Sgt_Kickaxe - 6:06 am on Aug 1, 2012 (gmt 0)


As mentioned above I don't think exact match domains have received special ranking consideration in at least the last six months though they do retain their ease of memory factor.

I just wanted to add that there is about to be another wrinkle added to the question. Example: google.finance or yummy.food or funny.pictures. ICANNs plan to make common words a TLD may make the .com portion of a url more important than the domain name itself. Time will tell.

If you perform a search for Funny Pictures will a browser first try funny.pictures before looking up results for your search term?


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