HuskyPup - 2:42 pm on Jul 31, 2012 (gmt 0)
This is a very interesting question since I am also considering my options, this was posted yesterday in the domain forum in response to jmcc:
There's an effect that I've seen in ccTLDs where people do not remember keyword type domains but do remember business names and locations. This is because people identify with their ccTLD in a way that they do not identify with .com. Thus someone in Ireland does not have to remember that .ie stands for Ireland or someone in the UK does not have to remember that .uk stands for the UK.
I'm just wrestling with this conundrum since I'm about to sell mycompanyname.com and I'm trying to decide whether to go with a very important trade keyword:
4 letter.com company acronym
I already own both plus all the other ccTLDs I need.
To me the 8 letter EMD is the better however trademarking it, I guess, would be almost impossible however the acronym is really cool and instantly recognisable!